Services Deck — 2026

Growth marketing
for audience,
subscription &
media brands.

NPS Media Group helps B2B and B2C brands grow profitable audiences through smarter strategy, stronger creative, full-funnel marketing, and data-backed optimization.

NPS Media Group strategy team in studio
Est.
1992
01 — CoverScroll ↓
02 — The Market Reality

Growth is harder
than it used to be.

Channels are noisier. Acquisition costs are less forgiving. Attention is fragmented. Brands need more than campaign management.

They need a partner who can connect strategy, creative, audience insight, and performance into one growth engine.

03 — Partners

NPS works with

A selection of publishers, media brands, and growth-stage businesses we partner with across audience, subscription, and performance marketing.

Garden & Gun
Smithsonian Magazine
Poetry Magazine
Cowboys & Indians
Missouri Life
Honest History
RECOIL OFFGRID
Golden Peak Media
Coviance
Adweek
The Chelsea Magazine Company
Arizent
Plough
Outdoor Sportsman Group
Dance Media
04 — The NPS Difference

No one-size-fits-all plans. No set-it-and-forget-it marketing.

NPS builds around your goals, your audience, your economics, and your path to measurable growth.

i

Customized strategy

Built around your goals, audience, and economics — not a templated playbook.

ii

Cross-channel execution

Paid, email, SMS, content, SEO, retail and lifecycle, in one coordinated motion.

iii

In-house creative

Strategy, copy, design, and production under one roof — built for performance.

iv

Data-backed optimization

Continuous measurement, refresh, and refinement against the metrics that matter.

05 — Capabilities

Integrated capabilities across the full growth funnel.

One coordinated team across strategy, creative, channels, data, and audience operations.

01

Paid Media & SMS

02

Email Marketing

03

Direct Mail

04

Retail Marketing

05

Lead Generation

06

Subscription Marketing

07

Strategic Planning

08

Creative Services

09

Data & Analytics

10

List Services

11

Market Intelligence

12

Preferred Partner Solutions

A stack of premium publications — NPS publishing heritage
06 — Why NPS is uniquely credible

Built on publishing rigor. Evolved for modern growth marketing.

NPS started in publishing and still leads with the rigor that audience and subscription businesses demand: circulation expertise, retention thinking, list intelligence, direct response discipline, and deep operational knowledge.

That expertise now powers a broader full-service marketing offering across B2B and B2C brands — from publishers and media companies to consumer products, professional services, and recurring-revenue businesses.

07 — Proof

Three decades of audience economics, in numbers.

30+

Years in publishing, subscription, and audience development

200+

Publications and websites served

70+

Publishers partnered

12MM+

Names under circulation management

$16.5MM+

In retail sales

430+

Newsstand releases

08 — How we work

A four-step engagement built for momentum.

01

Audit

Understand the business, current setup, audiences, performance, and opportunities.

02

Build

Develop campaigns, creative, messaging, and execution around the client's goals.

03

Optimize

Measure, refine, refresh, and improve performance continuously.

04

Scale

Expand what works across channels, offers, audiences, and lifecycle moments.

09 — Selected work

Programs built for measurable, durable growth.

Consumer lifestyle publishing

Garden & Gun

Reactivated lapsed subscribers and grew DTC subscription revenue through lifecycle, retention, and offer testing.

Renewals
+18%
New subs
+24%
LTV
+11%
Independent literary publishing

Poetry Magazine

Modernized circulation strategy and acquisition mix across digital, print, and newsstand — grew paid audience without diluting margin.

Paid acq.
+32%
Sell-thru
+9 pts
CPA
−21%
Membership / Spiritual publishing

Unity World Headquarters

Re-platformed lifecycle marketing and donor stewardship to compound member retention and giving over a multi-year horizon.

Donor LTV
+19%
Enterprise B2B publishing

Crain Communications

Audience development consulting across paid acquisition, list strategy, and subscription optimization at portfolio scale.

Paid subs
+28%
10 — Outcomes we drive
Generate leads.
Grow your audience.
Make sales.
Retain your customers.
Create brand loyalty.
Deliver ROI goals.

From demand generation to conversion, retention, and lifetime value, our work is designed to move the numbers that matter.

11 — Let's talk

Let's build the right growth engine for your brand.

From audience development and subscription strategy to paid media, email, creative, analytics, list services, and retail marketing — NPS helps brands turn marketing into measurable business growth.